Exhibition Labels Made Simple

HOW TO5 TipsArt Fairs

Mar 18

Written By Alissa Sexton

Let me guess—you’ve spent weeks (or months) creating your artwork and preparing for a show… and then the labels are the *last thing* you think about.

And yet, they’re one of the *only* pieces of information your viewer actually takes home.
I’ve worked in galleries and art fairs for over 20 years, and I can tell you this: a clear, professional label is easier than you think.

So instead of overthinking it (or rushing it the night before!), here is the exact label format I’ve used for years in galleries and art fairs.

Straightforward and simple

What to include on your label:

Artist name
Title
Medium
Size
Price
Website + Instagram *(this is key—people will photograph your label)*
Artworks with editions (ie prints or photography) should also include the edition number and size on the label. (ed. 1 of 10)

This label is sized 2 x 4 inches and uses Avery template 8923. Download your template here.

Click here to buy the labels to print on.

How about a QR code?

Sure! Adding a QR code to your label means that potential buyers can go directly to your site to purchase the artwork.

No website to direct to? I can help with that too→

Alissa Sexton, Artist Consultant

If you’re preparing for an exhibition or art fair and want your entire presentation to feel cohesive and professional, I can help.
From booth planning to sales strategy to refining how your work is communicated.

I work one-on-one with artists to elevate every detail.

See more info→

Get to know me on Instagram @alissasextonart

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