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5 Tips

5 TIPS: Pricing

5 TIPS: Pricing

  1. With fine art, prices are set by the artist or dealer, but they are established by the marketplace. For instance, you can set any price you like on your artwork, but if no one is willing to pay it, the art should not be priced that high. Which leads me to #2…

  2. How much is your art worth? Your art is worth what someone is willing to pay. Finding the right balance of time spent, material costs, and price can be very tricky. In sales situations, clients often ask me “who sets these prices?” and I always answer them with “you do!”.

  3. Just try a price. Set a value out of thin air - this value should be reflecting what you feel your time spent amounts to, but stay on the modest side. If you sell your first few pieces in 5 minutes, then pause, and raise the prices up.

  4. Prices should be on a sliding scale, with smaller works having a higher price per square inch, and larger works having a lower price per square inch. I prefer working with a “Price per Square Inch” formula rather than a united inches formula. I help artists make price charts all the time - please contact me if you’d like your own personalized chart. With my charts, you’ll be able to reference the chart for ANY size that a client requests, and you’ll always have firm, consistent pricing.

  5. Prices should only go up, slowly and regularly. I think it’s good practice to set a comfortable price that consumers feel is a “good deal”. After all, you want to sell everything you make, so you can keep making more and more! (sidenote: the more art you make, the more you will improve) Yearly, you should evaluate and decide whether you need a 10%, 15% or 20% increase, depending on the previous year’s demand.

Exhibition Labels Made Simple

Exhibition Labels Made Simple

Here is my basic template for exhibition labels. This style is well suited for use in exhibitions that include multiple artists, or in an artist’s booth at an art show. I always make sure to include the artist’s website and instagram handle because potential clients quite often take a photograph of the label if they would like to remember the artwork.

Label example 2.png

Note: An editioned photograph should also include the edition size on the label.

This label is sized 2 x 4 inches and uses Avery template 8923. Download your template here.

Click here to buy the labels to print on.

Let me know if you have any specific questions about artwork labels! Artwork in the image above is by Tash Damjanovic

5 TIPS: Writing an artist statement

5 TIPS: Writing an artist statement

Step 1: You can do this.

Stop thinking about this as an epic task.

Through this exercise I will break down the process of getting your artistic intents down into a digestible statement. This process works for artists of ANY experience level, trust me.

Step 2: Brainstorm, visual stage

You’re a visual artist, so draw it!

Use a bubble chart or mind map to get your ideas on paper. I find it easier to start with the outside bubbles and allow those minor thoughts to help draw conclusions towards the bubble in the centre. In this exercise, the centre bubble should end up being a 1 sentence statement that describes your practice.

Start with the outer bubbles (add as many extra bubbles as you like). Then use those statements to draw conclusions about the centre bubble, which should result in a simple sentence about what your work is about.

Start with the outer bubbles (add as many extra bubbles as you like). Then use those statements to draw conclusions about the centre bubble, which should result in a simple sentence about what your work is about.

Web example of how to create a mind map

Web example of how to create a mind map

Step 3: Now put it into paragraphs:

Use the following list of questions to gain a better understanding of your practice (answer as many as you need to help get ideas and words flowing)

- Describe your medium 

- Describe your method

- When you work, do you have a finished product in mind, or does the work take shape as you go?

- List any main thematic ethos to your work 

- List any major sources of inspiration 

- If you're able to say WHY you make art, please explain!

- School/training history

- List any important collections

- Countries your work has been sold in

- Countries your work has been exhibited in

Step 4: Structure it

A good basic structure for your statement is as follows:

Paragraph 1: Who are you and what are you known for.

Paragraph 2: What makes your work special? Describe a bit of process and how it informs your finished work

Paragraph 3: Summarize accomplishments (where your work is hanging, where you can view it, where you went to school, etc)

Step 5: Edit it

Find a trusted friend to offer a second set of eyes to help you edit, and ensure your ideas are coming off as you intended.

Easy right? If you would like more help with this process, I’m happy to assist! Feel free to contact me for statement writing from the ‘blank page’ stage, or editing once you’ve got your ideas on paper. Good luck!