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Exhibition Labels Made Simple

Exhibition Labels Made Simple

Here is my basic template for exhibition labels. This style is well suited for use in exhibitions that include multiple artists, or in an artist’s booth at an art show. I always make sure to include the artist’s website and instagram handle because potential clients quite often take a photograph of the label if they would like to remember the artwork.

Label example 2.png

Note: An editioned photograph should also include the edition size on the label.

This label is sized 2 x 4 inches and uses Avery template 8923. Download your template here.

Click here to buy the labels to print on.

Let me know if you have any specific questions about artwork labels! Artwork in the image above is by Tash Damjanovic

How to: start working with an artist consultant

How to: start working with an artist consultant

If you are considering hiring a consultant to discuss your professional art practice, you may be wondering how the process works. I want to share a few details about how I begin work with a new client. Everyone is different, of course, but here are some basic topics I find myself coming back to.

Many artists appreciate help in the following areas:

1. Creating/refining your artist statement

2. Narrowing your focus, creating a cohesive curatorial look in your physical and online presentation

3. Discussing how to approach a gallery, which galleries you'd like to be a part of

4. Reviewing gallery agreements

5. Assistance with pricing, creating scaled price charts

6. Website curation or website re-design

7. Social media strategies

8. Strategizing sales (through all channels)

During my last trip to Saatchi Gallery

During my last trip to Saatchi Gallery

My favourite starting point:

Show me your work, as many finished pieces as possible. Pictures with sizes and prices do the trick. I'd like to see which have sold, and for how much. From there, I can learn what has been successful for you before making recommendations. I never like to fix anything that isn't broken!

The 'first hour':

After receiving these lists, my first step is what I call the 'first hour', where I spend one hour researching and making specific recommendations. When you see these recommendations, you can decide if my suggestions are in line with what you're hoping for in terms of help. From there, you can decide to hire me for future work (carrying out the recommendations) or work on those on your own.  I always strive to be helpful, and I only charge for work that I've completed, not in advance.

I am able to make studio visits in Toronto/Montreal & Ottawa (and anywhere in between)

Louise Nevelson at the Tate Modern

Louise Nevelson at the Tate Modern

Contact me

It never hurts to send an email! I can let you know right away if I can be of assistance, and you can decide whether you'd like to move forward with the First Hour consult.

EMAIL: alissalsexton@gmail.com or contact here

5 TIPS: Going Pro

5 TIPS: Going Pro

HOW TO TAKE YOUR ARTWORK FROM AMATEUR TO PROFESSIONAL LEVELS

Starting a career as a professional artist can be both daunting and exhilarating. I have summarized a few tips below for artists starting out.

1. Look at as much art as you can

Look at art in person at commercial galleries, public galleries, regional museums. See how paint is applied to the canvas, or how photographic presentation styles differ. See which ones resonate with you. Look at art online, and follow 100 new artist instagram accounts for daily inspiration. Read good magazines, and keep a record of favourite artworks and techniques.

2. Learn from the best, without imitating

If an artist's work inspires you, try making a painting or photograph just like theirs. Be a copyist as a learning exercise, and be sure to keep it to yourself. Use the information that you learned from the copy to define how your work will be different. See the inherent differences that evolve in your own creative processes, and expand on those areas.

Image detail of a Dani Cooperman artwork

Image detail of a Dani Cooperman artwork

3. Start a website or instagram account dedicated to your work

Your public artist persona starts from day 1. Define a mandate for your public profile, and stick with it. This refers to the look and style of your page, and the type of information that you want to share. Some artists feel comfortable showing parts of their process and studio, others simply post finished pieces. In any case, ensure the photos are bright, clear, true-to-life. Presenting high quality photos is the most important part of instagram. Get advice from a respected friend or professional artist advisor as you build the look of your profile or website.

4. Create a portfolio

Your portfolio should be representative of your recent work (not everything you've ever done). It should show a refined and highly curated selection. Once you've perfected your portfolio, (more tips to come in future posts), you will be better prepared to start introducing yourself to collectors and galleries. Artist consultants are integral to creating a polished portfolio  

5. Meet other working artists

Learn about other artists' experiences, where they are showing, what type of work they enjoy doing most vs. what work is selling, etc. A great place to meet artists is at gallery openings. Don't forget to keep your meetings concise if the artist is at their own opening - don't take their time away from waiting collectors.

Detail of a Vicki Smith painting 'Float'

Detail of a Vicki Smith painting 'Float'

Stay tuned for future posts in the "How To" series for artists:

- How to: Create a Portfolio

- How to: Approach galleries to request representation

- How to: Host your own art show

- How to: Create an amazing art instagram account

- How to: Create an online store for your artwork