Viewing entries tagged
artist brand

5 TIPS: Going Pro

5 TIPS: Going Pro

HOW TO TAKE YOUR ARTWORK FROM AMATEUR TO PROFESSIONAL LEVELS

Starting a career as a professional artist can be both daunting and exhilarating. I have summarized a few tips below for artists starting out.

1. Look at as much art as you can

Look at art in person at commercial galleries, public galleries, regional museums. See how paint is applied to the canvas, or how photographic presentation styles differ. See which ones resonate with you. Look at art online, and follow 100 new artist instagram accounts for daily inspiration. Read good magazines, and keep a record of favourite artworks and techniques.

2. Learn from the best, without imitating

If an artist's work inspires you, try making a painting or photograph just like theirs. Be a copyist as a learning exercise, and be sure to keep it to yourself. Use the information that you learned from the copy to define how your work will be different. See the inherent differences that evolve in your own creative processes, and expand on those areas.

Image detail of a Dani Cooperman artwork

Image detail of a Dani Cooperman artwork

3. Start a website or instagram account dedicated to your work

Your public artist persona starts from day 1. Define a mandate for your public profile, and stick with it. This refers to the look and style of your page, and the type of information that you want to share. Some artists feel comfortable showing parts of their process and studio, others simply post finished pieces. In any case, ensure the photos are bright, clear, true-to-life. Presenting high quality photos is the most important part of instagram. Get advice from a respected friend or professional artist advisor as you build the look of your profile or website.

4. Create a portfolio

Your portfolio should be representative of your recent work (not everything you've ever done). It should show a refined and highly curated selection. Once you've perfected your portfolio, (more tips to come in future posts), you will be better prepared to start introducing yourself to collectors and galleries. Artist consultants are integral to creating a polished portfolio  

5. Meet other working artists

Learn about other artists' experiences, where they are showing, what type of work they enjoy doing most vs. what work is selling, etc. A great place to meet artists is at gallery openings. Don't forget to keep your meetings concise if the artist is at their own opening - don't take their time away from waiting collectors.

Detail of a Vicki Smith painting 'Float'

Detail of a Vicki Smith painting 'Float'

Stay tuned for future posts in the "How To" series for artists:

- How to: Create a Portfolio

- How to: Approach galleries to request representation

- How to: Host your own art show

- How to: Create an amazing art instagram account

- How to: Create an online store for your artwork

Artists as brands

Artists as brands

A recent article on Artsy summarized a panel discussion held at the Nasher Sculpture Centre, Dallas. This article by Anna Louise Sussman does an incredible job of bringing forth some important changes in the art world that artists need to be aware of.

From this article, an excerpt titled "Artists are brands now. Deal with it." 

"Thanks to—no surprises here—social media, the internet, and the influx of money into the market, artists are transparently marketing themselves as brands, “with no apologies,” said Sara Fitzmaurice, “just like corporate brands.” Those brand names tend to rise to the top, thanks to both the structure of the market (in which ultra-wealthy collectors compete for a handful of trophy artists) and the media landscape."

READ THE ARTICLE HERE - Article by Anna Louise Sussman

While on the subject, check out how the Economist wrote about the 'Artist as brand' Damien Hirst in 2001 here.