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art professional

Artists as brands

Artists as brands

A recent article on Artsy summarized a panel discussion held at the Nasher Sculpture Centre, Dallas. This article by Anna Louise Sussman does an incredible job of bringing forth some important changes in the art world that artists need to be aware of.

From this article, an excerpt titled "Artists are brands now. Deal with it." 

"Thanks to—no surprises here—social media, the internet, and the influx of money into the market, artists are transparently marketing themselves as brands, “with no apologies,” said Sara Fitzmaurice, “just like corporate brands.” Those brand names tend to rise to the top, thanks to both the structure of the market (in which ultra-wealthy collectors compete for a handful of trophy artists) and the media landscape."

READ THE ARTICLE HERE - Article by Anna Louise Sussman

While on the subject, check out how the Economist wrote about the 'Artist as brand' Damien Hirst in 2001 here.

Moving

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Moving

My time in the commercial art world has primarily been spent at Bau-Xi Gallery, one of Canada's most established contemporary fine art galleries. It has been a time of incredible learning and personal growth. Since joining Bau-Xi in 2005, I have facilitated representation for emerging and established artists while developing strong relationships with patrons and art industry professionals. My projects for Bau-Xi included identifying market trends and recruiting talented artists, advising collectors on acquisitions, coordinating year-round exhibitions, and building artist profiles in international markets at fairs in Toronto, Miami, and London. This is, I believe, the most important portion of my working life. 

Wrap night of Photo London 2017 with artist Joshua Jensen-Nagle

Wrap night of Photo London 2017 with artist Joshua Jensen-Nagle

Installing artwork by Janna Watson and Cara Barer at Art Miami 2016

Installing artwork by Janna Watson and Cara Barer at Art Miami 2016

The feeling builds over time, seeming like almost forever, but then suddenly the time arrives. It is time to leave the city and return back to my roots in eastern Ontario, answering the call of the relaxed St. Lawrence River lifestyle. Even more important, the piles of friendly family members who double as willing babysitters.

 The Still Life is my plan. Enjoying life to the fullest, taking time to look around, getting re-acquainted with nature, horses and family. I will use this space to discuss our family journey (in our 75 acre forest) while sharing the ever-inspiring stories of the artists I work with. This is the next chapter.

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